Background Pej is a mobile proximity payment service for in-store transactions. They offers an effortless & frictionless payment experience. We worked with their branding from strategy to the new visual identity. Insights The payment process shouldn't interrupt quality time or experience. Approach Pej is a step ahead so you can be where you are. It’s a stress free, secure payment experience delivered in a friendly and personalized way. We’re simplifying the payment process to put those in-the-moment experiences back in your hands. We create digital magic by simplifying the complex. Whether it’s knowing where you are when you open the app or placing you at the front of the queue, we value the element of surprise and delight. You can trust us to do the right things at the right time and to make it all easier. Result The concept Pej is a step ahead so you can be where you are is shown everywhere, from brand values to design, tone of voice and communication. Let’s move past the things that don’t matter and concentrate on the moments that do.