Naming, Logotype and design concept fot the conscious art club NORTH&BEYOND. N&B is an online store and platform with handpicked products designed in the north of Sweden. The artist has a sustainable approach in their process and some how have the vision of creating for change. Since the brand has a sustainable approach, the green color is dominant for the brand along with earthy complementary colors. Simple typography and designsystem lets the images and products be in focus. To symbolize that the brand focuses on collaborations, the & sign in the logo has a unique character. The & sign is used as a design element in the rest of the identity when they are talking about artists, products, values, materials etc.