Human seeking Human – Folkrättskretsen
Background: Help Folkrättskretsen with creative ways to attract donors, members & volunteers, while implementing a new digital strategy that focuses on communication, experience and engagement. Insights: The complexity of human empathy is far from being mimicked or replicated in machines. Face-to-face interactions foster real connections on a human level. Approach: Artificial intelligence, machine learning, optimisation, and automation are taking over the mundane and menial tasks of the past. But there are still essential responsibilities that cannot be done by machines—those that require empathy with your fellow humankind. Result: We’d like to build a community that values basic human needs. The campaign is build on messages that people can relate to on different levels such as: lost, lonely, hopeless. This messages are distorted as the words are in reCAPTCHA and are used to make sure that the person receiving the message is a human and not a robot.